Through a unique blend of subconscious reprogramming, nervous system support, and embodied business coaching, you unlock the changes you've been aching for in your business and in your life.

Finally, you've found the keys to unlock it.

Change is an inside job.

That's the key.

That's the door those books and podcasts and programs couldn't open.

Mindset works at the surface, the thoughts you can catch yourself thinking. This works at the root: the beliefs, the nervous system patterns, the internal infrastructure running the show long before you ever knew it was there.

This isn't traditional mindset coaching. It's deeper than that.

As you're reading this, you may already sense it's something else entirely the difference between knowing something and actually shifting it. You're in the dark, not because you lack awareness, but because awareness alone was never the key.

That's not a you problem.

You've read the books. Listened to the podcasts. Followed the gurus. Invested in the coaches, the programs, the therapy.

And here's the part that's confusing: you're not unaware. You know your patterns. You can name them. And still the imposter syndrome hasn't lifted. The perfectionism still has its grip. You still catch yourself toning down who you really are, still find yourself people-pleasing before you even notice you're doing it. Insight didn't fix it. If it could have, it already would have.

And here's the part nobody tells you: your business was built on top of those same patterns. Every price you undercharged. Every boundary you didn't set. Every offer you shrunk down so it wouldn't feel like "too much." Your business isn't separate from your subconscious and your nervous system it's standing on them.

Which is why trying to change your business without touching what it's built on feels like rearranging furniture in a house with a cracked foundation. Exhausting. Slow. Never quite sticking.

You landed on this page for a reason.

There's a change you're aching to unlock in your business, in your life, maybe both.

Our Story

Right now, coaching mostly focuses on insight and awareness helping you see your patterns, name them, understand them. But insight was never the missing piece. The tools that make change fast, and make it stick, already exist. We're on a mission to make them mainstream for every woman building a business not a niche modality for the few who stumble into it, but a standard part of how she leads, how she shows up for her family, how she builds. This isn't just a business. It's a movement to change how women change.

And it never stops with just her. When she changes, it ripples into her relationships, her family, her team, her clients, every room she walks into.

We're not carrying that alone, we're training and certifying the practitioners who will carry this same ripple into rooms we'll never reach ourselves.

That's a myth. one the coaching industry has repeated so often, most female entrepreneurs believe struggle is the price of building something real. It isn't.

Change doesn't have to take years. It doesn't have to be a slow, grinding climb.

Meet brittany

"Hey, I'm Brittany Heyboer, Founder & CEO of Unlock Her Co. and Founder & CEO of The Unlock Institute of Embodied Coaching. For 14 years, I sat inside Fortune 500 organizations doing leadership development, a front-row seat to human behavior, watching what actually supports change in people, and what doesn't.

I've always been a personal development junkie: books, podcasts, programs, coach after coach. And yet I kept hitting the same ceiling. Everything right on paper. Still not right underneath it.

Then I discovered the world of subconscious reprogramming and identity-level work, almost by accident. I knew instantly it would change everything. I dove in, never looked back, and I've felt called by God ever since to bring this work to every woman ready for it.

Today, I'm a board-accredited master practitioner across NLP, EFT, hypnotherapy, and TIME Techniques, a certified life and success coach, breathwork facilitator, and somatic, trauma-informed coach.

Becoming certified in this work didn't just change me, it transformed my business. It gave me the tools to help other women transform, consistently and confidently, from a place of integrity. Here's why that matters: your clients bring their patterns to the table whether you're equipped for them or not. If you want them to actually implement what they've hired you to do, you have to be able to work with what's running underneath their beliefs, their nervous system, their patterns. That's not optional. It's essential.

And everything I do is grounded in one belief: the patterns running your life weren't chosen. They were wired in before you ever had a say and that's exactly where real change has to happen."

The heartbeat behind Unlock Her Co. Brittany Heyboer

unlock your change

This is where you find your own keys. The ones that open the door that's felt closed for so long, with more ease than you thought possible. On the other side of it is everything you've been reaching for. You already have what it takes inside you. You've just needed the tools to reach the beliefs and nervous system patterns that have kept that door closed: subconscious reprogramming, nervous system support, and embodied business coaching.

To Be Coached

Here's where you begin.

For some, that means finding their own keys. For others, it means finding them and realizing they want to deepen their own craft with them, too.

This work looks different for every woman who does it, and it's always life changing.

This is where you deepen your craft. Becoming board-certified in the exact methodology Unlock Her Co. is built on, with the keys that unlock the change your clients are coming to you for at a deeper level. That's the work of The Unlock Institute of Embodied Coaching.

To be certified

Deepen your craft

TELL ME MORE!

If you want a sustainable, profitable business and leadership that feels aligned and powerful, you must address what’s happening beneath the surface.

The other 95%? It’s driven by your subconscious mind; where your core thoughts, beliefs, identity, and programming live.

Those conscious efforts account for just 5% of your business results.

You’ve probably spent years mastering strategy, mindset, logic, and discipline believing that’s what drives business success.

HARD TRUTH

Most coaching works at the behavioral level: the habits, the tactics, the strategies. That's the visible 5%. But real change, the kind that lasts, happens at the level of belief and nervous system, the internal infrastructure everything else is built on. That's the other 95%.

95% OF WHAT RUNS YOUR LIFE

Whether you're here to feel it for yourself, or to learn how to create it in others.

And it's exactly what brought you to this page.

It's the strategy, because your inner world is what's been dictating your results all along. It's what created the reality you're standing in right now.

Most business owners focus on the conscious 5% for themselves and for their clients. The strategies, the tactics, the habits. And it's working. You're getting results.

But you're craving more. More impact, more income, more of the transformation you know is possible in the people you work with. What unlocks that next level isn't a better strategy.

It's the other 95% doing this work in yourself first, then getting certified to blend it into the infrastructure of your own business.

This isn't a mindset hack.
It's not optional.

The moment you step into building something of your own, a light turns on over every unresolved belief, every old wound, every part of you that's been quietly running the show.

It exposes them.

Entrepreneurship doesn't create your patterns.

-Kristin

"I just had my most successful launch yet — more than doubling my biggest launch prior and I actually enjoyed it. I feel grounded, at peace, and I’m seeing more success while moving through challenges faster. Working with Brittany has been truly life-changing."

-BethANY

"Working with Brittany has been life changing as she helped me refocus on the one person who truly matters. I gained clarity, let go of outside pressure, and tuned into my personal desires allowing me to scale my business to my highest month of revenue EVER!

- ANNA

"Through our work together, I found deep trust in myself and stepped fully into my dream. Renting a beautiful space for my 1:1 work, something I kept counting myself out of before."

- STACEY

"Now, I feel free to live my life without all the external pressure, and stay true to what I want. Knowing my business already supports my family, freedom and my passion. Brittany made the whole experience feel luxurious, supportive, and exactly what I needed."

- caitlyn

"I put in my resignation, something I thought would take six months, but my subconscious decided six weeks was a better timeline!"

- heather

"I had dreamed for years of launching my website template shop… and it never would have happened without Brittany’s guidance. I kept saying: 'Oh my gosh, I actually did it!'"

Explore the community

Co-founded by Brittany Heyboer of Unlock Her Co. and Niki DeConcini of Grow and Gather Agency.

Female Founders Twin Cities: the community you’ve been craving. A space to connect, collaborate, and celebrate with women who get it. Whether you’re just starting or scaling, you belong here. We rise higher together.

Real conversations.
Deep connection.
Business growth, all together

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Through a unique blend of subconscious reprogramming, nervous system support, and embodied business coaching, you unlock the changes you've been aching for in your business and in your life.

Finally, you've found the keys to unlock it.